How Agencies Can Best Help with Social Media in 2017


Most agencies that offer online marketing services to clients understand the importance of social media. Because social media has become such a significant component of most people’s daily online routine, an online marketing strategy is going to be incomplete without a social media component. While social media can be a powerful way to reach a target audience, that doesn’t mean it’s easy. As all the major platforms continue to grow in size and change how they allow businesses to connect with users, it’s important for agencies to keep up with the latest strategies and tactics that actually work. Since this is a topic we’re very interested in and have a lot of hands-on knowledge about, we want to take a look at some of the areas where agencies can best help their clients with social media in 2017:

Increasing Organic Reach

There was a time when any business that put in the minimum amount of effort with social media could build quite an impressive following and then reap the benefits of having significant organic reach. But as social media platforms have gotten more crowded and the companies behind these platforms have felt more pressure to boost the revenue they drive via advertising, most businesses have struggled to get the organic reach they desire. The good news is it’s still possible for businesses to increase their organic reach. The key is to understand what an audience truly works, which is something agencies can help their clients comprehend with tools like a social media analytics dashboard.

Creating Things Like Infographics and Videos

If a business uses a social media engagement dashboard, chances are they will see that content like infographics and videos perform very well. While content that generates lots of engagement is something all businesses want, that doesn’t mean producing these types of things to share is an easy process. A big opportunity for agencies is to use their expertise and resources to make it much easier for businesses to create the type engaging content that tends to perform very well on social media.

Producing the Right Content

One trap that plenty of businesses fall into is cranking out content without putting enough thought into how they’re going to distribute it and what they expect it to accomplish. As social media continues to get even more crowded, thinking that content quantity is going to win over quality is generally a losing proposition. Agencies can really help a business by identifying what the goal is for different content efforts, followed by coming up with the options that have the highest likelihood of accomplishing those goals. And with a tool that’s focused on social media management for agencies, this is something that can be done with the help of very clear data.

Comments

Post a Comment

Popular posts from this blog

Monitor and Engage Your Social Media Reviews from Send Social Media

Image
  Social media has developed at a very rapid pace. It was less than a decade ago when most social media activity was limited to people under the age of 25. Since then, platforms like Facebook have grown into global drivers where people from all walks of life go on a daily basis. As social media has become more ingrained into people’s daily routines, the companies behind these platforms continue to roll out new features to ensure they’re not left behind like previous front runners such as MySpace. One area where Facebook, Twitter, Instagram and Pinterest have all focused a lot of effort is on appealing to businesses. Since almost all social media revenue comes from advertising, these platforms know that they need businesses to care about them. By providing features and tools that appeal directly to businesses, the platforms are able to accomplish those goals. An Important Feature of Facebook Business Pages Even though they started out as an online network exclusively
Read more

How the Right Social Media Marketing Dashboard Can Help Your Business Grow

Image
At Send Social Media, we are very passionate about social media. But that passion isn’t just because we think social media is fun. Instead, it comes from the firsthand experience we have of seeing just how much social media can transform businesses. Whether you’re in a B2C or B2B space, social media makes it easier and more cost-effective than ever before to connect with highly targeted prospects. Although social media can work extremely well for just about any type of business, that doesn’t mean this form of marketing is always intuitive. Plenty of businesses dive into social media with big expectations, only to be disappointed by the lack of traction they end up seeing. Whether you’re currently in that position or you’ve been hesitant to even get started with social media, we want to explain why the right social media marketing dashboard can help bring all the necessary pieces of a successful strategy together: Eliminate Guesswork One of the most common reasons business
Read more

What are Some Social Media Challenges Businesses Face?

Image
Each month, hundreds of millions of people across the United States and billions more around the globe log into at least one of the major social media platforms. Because so many people have integrated social media into their regular routine, these platforms have turned into very powerful marketing platforms for businesses. But that doesn’t mean social media marketing is easy. Businesses of all sizes encounter a variety of challenges when they attempt to market through social media. To help your business avoid or solve these challenges, we want to highlight four right now: 1. Creating a Real Connection Now that social media has become table stakes for online marketing, it’s not enough for businesses to simply be on these platforms. Instead, they have to give their target audience a compelling reason to connect. One solution to this challenge is to prioritize responding to everyone who comments or reaches out through social media. If you’re worried about not being able to k
Read more